Mr. Meneguzzi is a business professional with over 12 years of experience. His ventures have allowed him to work with several tech start-ups and has also work in public relations, product development and sales experience (spoke.com, 2014). According to Mr. Meneguzzi investors are looking in a business plan how changes in a business environment could affect a company, what are the opportunities available and how analyze situations to handle them in an effective way before they become problematic. These are considered important keys on a business plan because it can secure an investment if the investor could count with some kind of peace of mind knowing that there is a plan in place to deal with difficult situations.
Mr. Gedeon is a bonafide expert on business plans writer and reviewer. He is also a professor with a PhD and MBA at the Ted Rogers School of Management. For Mr. Gedeon the critical and key components of a business plan is to know who is the target market, who are your direct competitors and how will you be different from them. For Mr. Gedeon the most important part of a business plan is the executive summary and the qualifications of the managing team.
Based on these key factors that these two experts present us, I will have to say that Mr. Meneguzzi has a great point about understanding the challenges that a change on any business environment could bring to our businesses. I would definitely will take note and apply this to my business plan. On the other hand, Mr. Gedeon tells us the important of getting to know our direct competitors and describe how will be different from them. At time this is a big challenge for some of us. In my case I know in what my company will be differentiate from the others but is kind of hard to describe it on a business plan without making it sound almost impossible.
Taking notes and applying these experts advices could help complete anyone’s business plan in a successful way.