On September 11, 2014 “Phoenix Latin” Fashion Week kicked off at the Heard Museum in Phoenix, Arizona. The three consecutive day event had as a mission “to keep the fashion industry in Phoenix empowered by the designers “. This was the first time that the expected yearly event was presented by two local designers who came up with the idea last year when they started to promote the event.
When I first heard about it I saw a good opportunity not only to offer my company’s services but as a promotional option too. After few days of approaching the organizers I sent my proposal for the event and it was reject because the price was too high for their budget. That kind of surprised me but in this business you can expect this to happen. Either way, I continued pursuing my interest in the event and became a sponsor anyways.
In just two weeks before the event first the something happened that change everything. The event changed name from Phoenix Latin Fashion Week to Italia Rocks Fashion Week. Communication with me as a sponsor stopped; and everything turned to a completely different direction.
Wondering what happened I decided to attend the event anyways and instantly I realized what was going on. Who ever were in charge has no idea of what they were doing. There was no organization at all. The front door of the venue was open with no one there. I helped myself and seat at the VIP area, with no ticket and no one ever asked who I was or what I was doing there. Nothing was ready, music, lights, and runway. Fifty minutes into the starting time everyone in the audience saw most of the models walking around with their dresses on, some were eating and another just seem clueless on what they were suppose to do.
In general, what was supposed to be a three-hour opening night turned out to be a 45-minute complete failure.
How can you set up your event up for failure? I just learned that is really easy. Not everyone who has an idea have the resources or talent to bring them to life. 99% of the time we all need some kind of help from someone with experience in a specific area or field. We just can’t do it all and it seems that this was the problem in this example.
When we decide to create an event don’t be afraid to ask for help. Even as an event planner is ok to ask for it, that won’t make you look as a less of a professional than any other successful planner. In the case that you want to do it all take the time to learn how to deal with the consequences, good or bad.
Avoid a failure by doing your research and be organize. Learn how to manage your time and if this all too much for you, hire a professional.